Ubisoft acknowledges that it is "more flexible" with prices in PC digital consoles

"In consoles we tend to be more conservative in terms of digital prices."


The meeting of the executive of Ubisoft with the shareholders of the French company has left us some interesting news, and one of the most interesting is the position of the publisher regarding the digital price of software products.

"Digital is more reactive to what we put in stores but at the same time, does not react as fast as it does on consoles PC" admitted Yves Guillemot, chief executive of the French. "It's a new business and we believe that this will go tweaking over time, but surely you see lots of kinds of prices, depending on developments in specific weeks."

"With digital we do not sell a game for a price lower than in physical form. After a few weeks or a few months things can change, and as we have been ensuring you have a promotion in an online store that is not in another, and we can react on the digital side , "he added Allan Martinez, CFO of the company.

"We tend to be more aggressive in you PC, where the digital market is very, very strong. And we tend to be more conservative in the digital side for consoles and PC more flexible," he said.
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